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Looking at how Russia's streetwear scene has gone on to influence global culture.
Our Russian streetwear story
Street Spirit
Documented story about more than 30 Russian streetwear brands from late 90-s to nowadays
It's no secret that celebrities are at the forefront of the fashion movement. They are pioneers in what is called "street wear".

Russian Street Wear - is a trend or a just passing fancy?
Justin Bieber, Kim Kardashian, Kanye West clearly know the answer: It's movement!
The film shows behind the scenes of major Russian streetwear brands and talked about the way of formation of each.The project area is wide: St. Petersburg, Moscow, Nizhny Novgorod, Samara, Tolyatti, Rostov-on-Don, Krasnodar, Sochi. A selection of brands is impressive. Among them are the stars, and young local brands
For us it's very important to find the beginning of russian streetwear and try to understand how it can transformed into something unique.

How marginal subcultures of clothing began to form youth tastes?

And more important is to research motivation of young russian enterpreneurs to export culture through streetwear.
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